LavaMaeˣ powers cross-country spread of mobile showers and other essential care services for unhoused people

 
 

From NYC and New Jersey to Texas and California, 26 U.S. programs supported by LavaMaeˣ are reaching more than 24,000 people in 34 communities with streetside services  

San Francisco, Calif., February 1, 2022—As the nation continues to feel the collective pain of homelessness in our communities, one simple act brings hope and dignity to tens of thousands of unhoused people: a hot shower offered in the spirit of serving a cherished guest.

LavaMaeˣ introduced this concept, calling it Radical Hospitality®, in 2014 in San Francisco. In 2019, the nonprofit began formally teaching and funding grassroots groups to bring its model of mobile showers and other essential care services to their own communities. The network of LavaMaeˣ-trained providers has grown rapidly throughout the pandemic, with 26 shower programs across the U.S. launching in the past two and half years.

These programs are a lifeline for unhoused people. To date they’ve provided 54,100 showers to 24,253 people. Some also have deployed handwashing stations—a DIY design LavaMaeˣ developed in response to pandemic conditions—and many work with partners to provide food and other services, such as laundry, haircuts, clean clothes, and access to job search and medical services, at their shower sites.

The difference this makes is profound—in the words of LavaMaeˣ guests: “It feels like you matter; you can come back and be successful.” “I walk down the streets with my head held high.” “When things seem impossible, there’s always tomorrow for a shower.”

LavaMaeˣ consulting and seed funding spread impact across America

While continuing to serve people on the streets of Oakland, San Francisco and Los Angeles, LavaMaeˣ has built a consulting program that guides shower startups through everything from wrangling city permits to outfitting a shower trailer to serving guests with Radical Hospitality and adeptly managing the challenges of street service. Through its partnership with Unilever’s The Right to Shower brand, LavaMaeˣ also supplies small amounts of funding.

Some mobile shower services begin with inspired individuals, some grow out of established volunteer groups, and others are projects of full-fledged community nonprofits. A few examples:

  • Streetside Showers (Texas and Florida). Thanks to Lance Olinski, more than 7,000 unhoused people have taken 13,761 dignity-restoring hot showers. Olinski was inspired to start Streetside Showers when he saw an unhoused man washing himself in a restaurant bathroom in McKinney, Texas. He flew to San Francisco for on-site training with LavaMaeˣ and launched service in his North Texas home base. In 2019 he received a $15,000 grant to expand to Palm Bay, Florida. Today, 200 volunteers and seven paid staff members run eight weekly shower stops in nine cities.

  • Brooklyn Community Services (New York). When this established nonprofit received a donated RV in 2019, leaders knew right away they wanted to use it to provide mobile showers for New Yorkers experiencing homelessness. They worked with Ford Motor Co. and a local RV customizer to build out a custom rig and tapped LavaMaeˣ as a mentor and model, spending four days on-site absorbing the service approach and getting advice on shower configuration. BCS persevered through pandemic roadblocks to launch service in November 2020, with a $15,000 boost from LavaMaeˣ. Now it provides 60 to 75 showers a week and partners with soup kitchens, church groups and others to give guests access to other services.

  • S.H.A.R.E. Community (Antioch, California). A sister’s struggle with mental illness sparked Ricka Davis-Sheard’s interest in helping her San Francisco Bay Area community see unhoused people as neighbors. She founded the S.H.A.R.E. Community in 2019 and launched shower service in 2020 with the help of LavaMaeˣ’s Radical Hospitality training, consulting on partnership development and fundraising, and a $10,000 grant. Every Tuesday morning, S.H.A.R.E. offers hot showers and other care services next to the Dairy Queen in Antioch. Davis-Sheard says guests are “more open to using other services after talking with us and using our service, and they become encouraged to move on to the next steps [toward] getting housing and work.”

Scaling care with dignity: Radical Hospitality resonates around the world

LavaMaeˣ has devoted about 17,000 hours of staff time to helping community leaders like these launch and expand. The nonprofit’s experts often counsel fledgling providers for a year or more through an intensive one-on-one mentorship program. In addition, its free online platform, LavaMaeˣ Connect, provides a hub where a much broader community—more than 1,400 people—accesses online training and DIY tool kits, solves problems, shares innovations and finds local partners.

“They taught me how to be consistent, build trust, be the person your guests can count on,” explains Olinski of Streetside Showers. “LavaMaeˣ sets a standard for quality,” he adds. “Our trailers are well maintained like a home bathroom. Every element of the shower service is designed to provide a sense of dignity and hope to people moving through homelessness.”

The strength to keep going

The homelessness crisis demands solutions at every level. While others tackle root causes, the community leaders LavaMaeˣ trains and supports are making it possible for people to summon the strength to keep going.

“A shower is an opportunity to wash away all the stress and just have a moment of privacy to breathe,” says Sandra Beauchamp, chief experience officer at shower provider Clean the World.

Sometimes that’s the boost people need to improve their situation—which is why Katie Couric gave LavaMaeˣ $25,000 during her recent book tour. Others who want to help can take action in a number of ways, from making a donation to volunteering to starting service in their community. See a complete list on the LavaMaeˣ website.

About LavaMaeˣ

LavaMaeˣ is a San Francisco Bay Area–based nonprofit that teaches people around the world to bring mobile showers and other essential care services to the street. With a mission to change the way the world sees and serves people experiencing homelessness, LavaMaeˣ has directly served more than 32,500 Californians with mobile showers and Pop-Up Care Villages. Its Radical Hospitality® approach—meeting people wherever they are with extraordinary care—helps restore dignity, rekindle optimism and fuel a sense of opportunity.

Learn more about how LavaMaeˣ is scaling its model at www.lavamaex.org.

Colton Coty